I am a Digital Product Designer with over 8 years of experience in user-centered design, delivering digital solutions across diverse industries.
A designer aiming to help people reclaim time for offline activities
I am a designer with 15 years of experience dedicated to the digital tech industry, where I have completed various projects across multiple sectors, with a strong focus on healthcare.
I strive to craft meaningful designs that resonate with users
Product Design
Design Strategy
User Experience
User Interface
User Interface (UI)
How I work
1
Product Vision & Strategy
I start by establishing a clear product vision that aligns with business goals and user needs. This vision serves as a guiding light throughout the development process, helping all stakeholders understand the purpose of the product.
2
Product Research
This is a crucial step in my design process, providing essential insights about users and competitors. This foundational work allows me to make informed design decisions, ultimately saving time and resources by minimizing adjustments later on.
User Research I prioritize understanding users to create effective products. I utilize techniques such as user interviews, online surveys, and contextual inquiry to gather valuable information about their needs and behaviors.
Competitive Research I analyze competitors to design solutions with a competitive advantage. This involves understanding both direct and indirect competitors to identify opportunities within the market.
3
User Analysis
In this phase, I focus on understanding the target audience through user analysis. I create user personas and map user journeys to identify behaviors, preferences, and pain points, giving me a clearer picture of who the users are and how they will interact with the product.
4
Ideation
During the ideation phase, I brainstorm a variety of potential solutions and concepts for the product. I employ creative thinking techniques, such as sketching and collaborative workshops, to generate ideas that foster innovation and identify the best paths forward.
5
Design
With the ideas in place, I begin creating wireframes and high-fidelity prototypes. This step involves developing the visual and interaction design of the product, ensuring it meets user needs while being aesthetically pleasing. I iterate based on feedback to refine the design further.
6
Test and Validation
Testing and validation are crucial steps, where I conduct usability testing to gather feedback from real users. This process helps me identify any usability issues and ensures that the design effectively meets user expectations. Insights collected during testing lead to necessary adjustments before the final launch.
7
Post-launch Activities
After the product is launched, I shift my focus to post-launch activities, collecting user feedback and analyzing performance metrics. I monitor how users interact with the product and gather insights for future improvements. This continuous iteration based on user feedback ensures that the product evolves and remains relevant over time.